There is a lot of talk about online marketing strategy for the holiday season when it comes to business-to-consumer (B2C) brands. With every internet marketing blog page download a new article pops-up identifying ways to better reach customers during the big seasonal spend. Admittedly this blog is no different. While such a thing makes perfect sense, one must pause to ask, should business-to-business (B2B) brands be excluded from this conversation? Some may say so, but not me. You see, as the entire online world for businesses becomes more about engagement versus the hard-sell, it has become more and more important for B2B’s to reach their online target market in a manner similar to the way B2C’s do. That being said, the differences between the two needs to be recognized. With the holiday season in full-swing as of this week the time has arrived to deliver you, the B2B brand owner/manager, with some insight on how you can use the holiday season to market your offering online to your clients.
5 Best Practices for B2B’s Marketing to Their Clients Online During the Holiday Season
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