Tag Archives: seo

Google Mobile Ranking Algorithm Update – Responsive Design Mandatory

Google Mobile Ranking Algorithm Update

32 days. If you’ve found this article today, that’s all you have to adopt responsive design for your business’ website.

Last month Google casually put a date to the long anticipated release of mobile-friendliness being a major ranking factor in smartphone search results. From April 21/2015 forward, any prospective customer of yours using an iPhone, Android, or tablet to search for information on your industry offering will either be more likely to find your website, or less likely, depending upon whether or not you pass Google’s mobile test. Industry experts are calling this algorithm update bigger than Penguin or Panda. If you’ve been following my recent posts on Penguin and Panda then you know such a statement is nothing to take lightly.

The great news, is that it’s not too late if your website is not ready for this update. You have time to take action. But before you do, please take note of the following regarding Google’s call to mobilize websites across the world:

Why Mobile Optimization is Now Mandatory for Your Online Business

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The Difference Between SEO and SEM

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Categories: Internet Marketing, Search Engine Optimization, Uncategorized

6821551_mWith the emergence of digital marketing has come a huge array of acronyms and internet vernacular. So when you see terms like SEO and SEM, you may be wondering what exactly they mean. SEM stands for search engine marketing, while SEO refers to search engine optimization. What’s the difference between these two seemingly interchangeable acronyms? We’ll help explain what these terms mean and why they are different.

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Content Marketing for Small Businesses

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Digital Screen

It’s no secret that content marketing is an amazing way for any business to build a following and boost web traffic. The creation and distribution of pertinent content will ultimately help you to interest, obtain and engage your target audience.

Since content marketing is so effective and inexpensive, it’s ideal for small businesses looking to grow their business. By continuously sharing articles, testimonials and videos about your business, more and more people will be drawn to your website and other media.

The following strategies are great for small businesses looking to make content marketing a huge success.

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8 Ways Your Website Could Be Killing Your Business

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Categories: Internet Marketing, Search Engine Optimization, Social Media

depressed business man

In an increasingly virtual world, your website is one of the most important components of your business. A good business website experience is as vital as having a presentable space and friendly staff at your business office or brick-and-mortar store.

Imagine if someone walked into your office and there were papers, folders and trash littering the reception area. Also imagine if they asked your receptionist a question and she was rude or, worse, completely ignored them.

A bad user experience on your website is almost the exact same thing. First impressions count, so if your website is unhelpful or carelessly done, then potential customers and business partners may think that this is how you approach all aspects of your business.

To make your virtual office as impressive as your real one, watch out for the following 8 common blunders business websites make:

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Law Firms: Go Niche to Get More Business from Online Searches

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Categories: Search Engine Optimization

Lawyer on computer

Most law firms would benefit from providing specialized online content tailored to a specific group of people.

Many law blogs tend to write content that only other lawyers would find interesting. To make sure potential clients understand how much your firm could help them, think about legal problems from their perspective. This content strategy lets people find your firm when looking for information.

People have a desire to inform themselves about legal issues in our digital age. To gain attention, make your website a resource first and a business generator second, become a niche law firm. More people will visit your website, and more people will come to trust your “brand” when it comes to solving their legal troubles.

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Online Marketing Trends and Predictions 2015

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Online Marketing Trends and Predictions 2015

2015 has arrived! Now that the streamers, party hats, popped corks, and Ryan Seacrest clones have been tossed into the recycle bin it’s time to focus on your New Year’s resolution to get more online business in the year ahead. Before you can dive in, you’ll want to note the following trends and predictions in the world of SEO, social media, and all-around website marketing. Apply what you’ve learned here today to your existing or new strategy and you’ll leave your competition dawdling in 2014 tactics – already a lifetime ago in online marketing.

What Your Business Should Expect in SEO, Social Media, and Website Marketing in 2015

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Google Penguin Algorithm Update to Run Continuously in 2015 – What Your Business Needs to Do

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Categories: Internet Marketing, Search Engine Optimization

Google Penguin Algorithm 2015 - Continuous Updates

News broke within the SEO industry today that online businesses will want to take very seriously. Google’s Penguin 3.0 algorithm, the boogieman under the bed of your website, will update continuously in 2015 and beyond. Some are calling it Penguin 3.X. Has a ring to it, doesn’t it?

We can’t say that we didn’t have an idea that this was coming. When the October 2014 update rolled out it was reported that a larger rewrite of the algorithm was expected in the months ahead, as opposed to the annual affair Google likes to make out of these things. Instead of a “rewrite”, we’re getting a live script that will optimize and run along through the remainder of our days, it seems. The implications for your online business are as clear as day, your backlink profile will need to be squeaky clean from hereon in. So, how do you go about this? Let’s take a look.

How Your Online Business Will Need to Adapt to the Continuous Penguin 3.X Updates of 2015

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5 Qualities of a Good SEO Company

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Categories: Internet Marketing

5 Qualities of a Good SEO Company

I have written a few articles on “what to watch out for” when dealing with internet marketing providers. These posts, including a detailed one on the SEO mafia, intend to help brands and businesses identify areas of concern with their existing or prospective SEO team. Well today, it seems that the spirit of the season (it’s Thanksgiving in the US today) has me giving thanks for those in the industry that indeed do right by their clients day in and day out. Thus, I’ve decided to offer you a glimpse of what a great SEO company looks like. Chances are as the new year nears your business will be making big decisions in regards to how it will move forward with their online marketing plan, so please consider this a little nudge in the right direction as you prepare for the annum ahead. Read further to find out what to look for when choosing an SEO for your brand.

Five Positive Traits to Look for When Selecting an SEO to Manage Your Online Marketing Plan

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Google Mobile-Friendly Message Added to Mobile Search Results

Google Mobile-Friendly Message

Yesterday, the Google Webmaster Central blog announced yet another update to their mobile search engine results pages (SERPs) that directly addresses the importance of needing a mobile-optimized website from hereon in (if your online business expects to keep up with competition).

I find myself using the words “yet another” quite a bit in relation to Google SERPs and mobile optimization these days. They have not been quiet in their assertion that webmasters had best get with the times if they expect to use their  SERP to bring in customers. Read further to learn more about this important update and what you need to know to move forward with your own website.

Google Adds a Mobile-Friendly Message to Mobile Search Engine Results – What Your Business Needs to Know

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What a Balanced Link Profile Should Look Like in 2015

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Balanced Link Profile

Link building for your website gets trickier with each passing year and each Penguin algorithm update. The tough part, is that even if you have been abiding by Google’s mandate to acquire links naturally, performing completely ethical webmaster outreach to secure backlinks for your site, you may still put yourself in harm’s way (if you’re not doing it right). Penguin seems to get more sensitive as it grows and refreshes. While it appears to be making improvements, this sensitivity can even hurt websites that have not bought into any link schemes whatsoever. With the algorithm expected to update more often in the future, online businesses need to be extra cautious when it comes to building “natural” links. Today I’m providing you with some honest advice on how to tread lightly when securing links around Google’s algorithm, making sure that your website remains safe and SEO-prosperous in 2015.

5 Best Practices for Balancing Your Website’s Backlink Profile in 2015 and Beyond

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