Unlike traditional methods of marketing such as cold-calling, sales flyers or radio advertising, inbound marketing uses content marketing to appeal to customers. Inbound marketing allows businesses to promote themselves through social media accounts, blogs, videos and other media resources.
Instead of using outdated advertising that seeks out potential customers, inbound marketing attracts customers directly to your business. Accessibility through websites or social media makes it easier for businesses to grab people’s attention and have customers come to them.
The following guide will take you through the ins and outs of inbound marketing and explain why it’s a great approach for any business, big or small.