Tag Archives: marketing

How Social Media Can Boost Customer Loyalty

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Categories: Internet Marketing, Social Media

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Social media can be more than just a venue to publish photos of babies and cats. Brands seeking a stronger online presence can leverage social media to increase affinity and, eventually, loyalty. This effect can be possible because loyalty has as much to do with engagement as it does having high opinions of a brand. When brands give consumers more opportunities to engage with them, they can create lasting bonds that promote consistent purchasing and brand evangelism.

Not every approach works, though. You have to have a carefully-refined digital content strategy and social media marketing strategy working in unison. Here are some ways that brands are capturing an online social media audience and converting their engagement into loyalty: Read more on How Social Media Can Boost Customer Loyalty


4 Ways to Improve Your Online Real Estate Marketing

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Digital

Real estate activity has been quickly shifting to online venues. Both home buyers and sellers are arming themselves with online knowledge and market research to make more sophisticated decisions than ever.

Real estate agencies that can become a part of this online conversation are more likely to see benefits in networking, lead generation and new client acquisition. Here are some suggestions for helping increase your web presence and the success of your digital marketing campaign: Read more on 4 Ways to Improve Your Online Real Estate Marketing


The Perks of Marketing Automation

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social mediaMarketing automation is an amazing tool that allows small businesses with limited staff resources to run campaigns and manage their time efficiently. For large companies, marketing automation makes it possible to connect with customers in a personal way. We’ll go over the many benefits of marketing automation so that you can decide if it’s a viable option for your business.

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8 Benefits of Social Media Marketing

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Social Media Marketing

Social media is a booming resource in the marketing world. More and more businesses are joining social media networks in order to reach larger audiences and expand their business. But despite the growing popularity of social media marketing, many are unsure whether the learning curve and invested time are really worth their while.

The following list will explain the many benefits of social media marketing and just might convince you to hop on board.

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How to Make Email Marketing Effective

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Categories: Internet Marketing, Uncategorized

Sending Emails

Email marketing is a term used to describe the strategy of using email to relay important messages, promotions, updates and tips to willing recipients. Although it’s not as popular as content marketing strategies, email marketing is great for nurturing prospects and existing customers.

Thanks to spammers, email marketing has seen a lot of abuse in recent years. Luckily, there are new and improved ways to block these spammers. But it can still be a challenge to get messages through to clients. The following guideline will help you to make the most of the speed and convenience associated with email marketing.

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Creating an Ideal Marketing Video

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Categories: Internet Marketing

laptop computer with video on screen

Streaming video is the latest trend for online marketing — and for good reason. It engages the viewer on a level that static photos and text do not. It builds excitement and increases understanding of your product. The strength of a great marketing video is not a surprise to many businesses. Still, creating a good and strong video is a secret that eludes many. Here are some tips for creating the perfect marketing video for your internet campaign.

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Top Marketing Ideas for Real Estate Agents

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Categories: Internet Marketing, Search Engine Optimization, Social Media

Handing Over the House Keys in Front of a Beautiful New Home.

The real estate market in 2015 is looking up, but is also looking extremely competitive. Real estate agents need every angle they can leverage to build strong business. Keeping visible is the key to success in this industry. Choosing the right tools and making the right approach to marketing your business can make the difference between sales and struggling. Here are some top marketing ideas for real estate agents.

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Understanding Metric Based Marketing

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Business Analysis

Metrics are specific measurements used to help you learn more about your customer base and how effective your marketing efforts are at reaching them. Ideally, one would create a test campaign and measure metrics before going back and revising to improve. Metrics are also a measure of evaluating untested changes, such as deciding if major revisions to your website were well-received.

There are literally hundreds of different metrics out there, but only a select few are worth worrying about when it comes to metric based marketing.

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8 Ways Your Website Could Be Killing Your Business

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Categories: Internet Marketing, Search Engine Optimization, Social Media

depressed business man

In an increasingly virtual world, your website is one of the most important components of your business. A good business website experience is as vital as having a presentable space and friendly staff at your business office or brick-and-mortar store.

Imagine if someone walked into your office and there were papers, folders and trash littering the reception area. Also imagine if they asked your receptionist a question and she was rude or, worse, completely ignored them.

A bad user experience on your website is almost the exact same thing. First impressions count, so if your website is unhelpful or carelessly done, then potential customers and business partners may think that this is how you approach all aspects of your business.

To make your virtual office as impressive as your real one, watch out for the following 8 common blunders business websites make:

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Five Lesser-Known Online Marketing Tactics for Real Estate

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Woman In Kitchen Using Laptop to Research Real Estate. Screen can be easily used for your own message or picture. Picture on screen is my copyright as well.

Building a website, a Facebook page and a blog section are the first steps to busting into the online marketing, but after that you are still far from finished. There are many other ways to further your reach and visibility online beyond these obvious ones. Here are 5 ideas to get you started with online marketing tactics for real estate:

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