Tag Archives: internet marketing

Google Mobile Ranking Algorithm Update – Responsive Design Mandatory

Google Mobile Ranking Algorithm Update

32 days. If you’ve found this article today, that’s all you have to adopt responsive design for your business’ website.

Last month Google casually put a date to the long anticipated release of mobile-friendliness being a major ranking factor in smartphone search results. From April 21/2015 forward, any prospective customer of yours using an iPhone, Android, or tablet to search for information on your industry offering will either be more likely to find your website, or less likely, depending upon whether or not you pass Google’s mobile test. Industry experts are calling this algorithm update bigger than Penguin or Panda. If you’ve been following my recent posts on Penguin and Panda then you know such a statement is nothing to take lightly.

The great news, is that it’s not too late if your website is not ready for this update. You have time to take action. But before you do, please take note of the following regarding Google’s call to mobilize websites across the world:

Why Mobile Optimization is Now Mandatory for Your Online Business

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Content Marketing for Small Businesses

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Digital Screen

It’s no secret that content marketing is an amazing way for any business to build a following and boost web traffic. The creation and distribution of pertinent content will ultimately help you to interest, obtain and engage your target audience.

Since content marketing is so effective and inexpensive, it’s ideal for small businesses looking to grow their business. By continuously sharing articles, testimonials and videos about your business, more and more people will be drawn to your website and other media.

The following strategies are great for small businesses looking to make content marketing a huge success.

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A Step-by-Step Guide to Inbound Marketing

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Usb hand reaches a social media world map

Unlike traditional methods of marketing such as cold-calling, sales flyers or radio advertising, inbound marketing uses content marketing to appeal to customers. Inbound marketing allows businesses to promote themselves through social media accounts, blogs, videos and other media resources.

Instead of using outdated advertising that seeks out potential customers, inbound marketing attracts customers directly to your business. Accessibility through websites or social media makes it easier for businesses to grab people’s attention and have customers come to them.

The following guide will take you through the ins and outs of inbound marketing and explain why it’s a great approach for any business, big or small.

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Digital Marketing Trends of 2015

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Financial data

We live in the age of digital marketing. Although that opens up countless avenues for your business’s marketing strategy, it can also seem a bit overwhelming. As we move further into 2015, it’s important to keep up-to-date about which new trends and tools you can use to market your business.

The following digital marketing trends are only a few of the many strategies your business can use to build a solid reputation and increase revenue.

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Top Marketing Ideas for Real Estate Agents

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Categories: Internet Marketing, Search Engine Optimization, Social Media

Handing Over the House Keys in Front of a Beautiful New Home.

The real estate market in 2015 is looking up, but is also looking extremely competitive. Real estate agents need every angle they can leverage to build strong business. Keeping visible is the key to success in this industry. Choosing the right tools and making the right approach to marketing your business can make the difference between sales and struggling. Here are some top marketing ideas for real estate agents.

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Understanding Metric Based Marketing

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Business Analysis

Metrics are specific measurements used to help you learn more about your customer base and how effective your marketing efforts are at reaching them. Ideally, one would create a test campaign and measure metrics before going back and revising to improve. Metrics are also a measure of evaluating untested changes, such as deciding if major revisions to your website were well-received.

There are literally hundreds of different metrics out there, but only a select few are worth worrying about when it comes to metric based marketing.

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What is PPC?

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Hand on mouse

PPC, which stands for pay per click, is an online advertising model where the advertiser only gets charged a fee for placing their ad if someone clicks on it. Contemporary PPC models use dynamic ads that are displayed according to the search terms or content that the user is seeing. Different users will see different ads based upon factors like time of day, geographic location or search history.

A few years ago, PPC was thought to be the best and (according to some) only way to advertise online. Now, because of advancements to search engine algorithms and the sophistication of targeted advertising, PPC is generally not as sound of a business practice as trying to achieve organic SEO through providing targeted content with smart use of keywords.

However, PPC still has its place. PPC is a low-involvement model that can have high returns in terms of analytics and marketing research. Any organization that is serious about a digital marketing strategy should use market testing before investing heavily in SEO, and PPC is one of the most efficient ways of getting this data.

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Why Video Content Marketing Needs to Be on Your Radar

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Even with the mounds of compelling data out there, many brands are still assuming that video content is not a necessity. The sooner they realize the power that video can hold for their content marketing campaign, the better.

Rather than being second fiddle to targeted advertising, SEO or highly clickable content, video has become all of three of these things in one. In fact, since YouTube is the second highest search engine used by volume, your brand can accomplish a whole lot more of their goals once they realize the power video holds.

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Five Lesser-Known Online Marketing Tactics for Real Estate

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Woman In Kitchen Using Laptop to Research Real Estate. Screen can be easily used for your own message or picture. Picture on screen is my copyright as well.

Building a website, a Facebook page and a blog section are the first steps to busting into the online marketing, but after that you are still far from finished. There are many other ways to further your reach and visibility online beyond these obvious ones. Here are 5 ideas to get you started with online marketing tactics for real estate:

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How to Set-Up a Google Plus Local Page for Real Estate Agents in a Multi-Agent Office

Google Plus Local Page for Real Estate Agents

Here’s the conundrum. You know that as a local real estate agent that you should be setting up a Google My Business page (formerly known as a Google Plus local business page). However, the process can get confusing when as an agent, you may be located in a regional head office representing more than one agent. Setting up a page to represent you, using the local office address can get messy without the right direction. If the office itself and/or the other agents in the office set-up their own local pages, one or more may end up getting deleted by Google, for violating the guidelines set forth by Google My Business. There can be no duplication of a business name under the same address. So how do you work around this? Read further to find out.

How Real Estate Agents in a Multi-Agent Office Should Set-Up Their Google My Business Local Page

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