Tag Archives: content marketing

Content Marketing for Small Businesses

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It’s no secret that content marketing is an amazing way for any business to build a following and boost web traffic. The creation and distribution of pertinent content will ultimately help you to interest, obtain and engage your target audience.

Since content marketing is so effective and inexpensive, it’s ideal for small businesses looking to grow their business. By continuously sharing articles, testimonials and videos about your business, more and more people will be drawn to your website and other media.

The following strategies are great for small businesses looking to make content marketing a huge success.

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How Content Marketing Can Help Your Business

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content marketing concept

Many businesses have not yet realized just how powerful of a tool content marketing can be. Developing a well-positioned content marketing strategy can serve multiple purposes, all of which help your brand grow. The end effect is that your customer base will be larger and more reliable than ever before.

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B2B Holiday Marketing Ideas for Online Brands

B2B Holiday Marketing Ideas

There is a lot of talk about online marketing strategy for the holiday season when it comes to business-to-consumer (B2C) brands. With every internet marketing blog page download a new article pops-up identifying ways to better reach customers during the big seasonal spend. Admittedly this blog is no different. While such a thing makes perfect sense, one must pause to ask, should business-to-business (B2B) brands be excluded from this conversation? Some may say so, but not me. You see, as the entire online world for businesses becomes more about engagement versus the hard-sell, it has become more and more important for B2B’s to reach their online target market in a manner similar to the way B2C’s do. That being said, the differences between the two needs to be recognized. With the holiday season in full-swing as of this week the time has arrived to deliver you, the B2B brand owner/manager, with some insight on how you can use the holiday season to market your offering online to your clients.

5 Best Practices for B2B’s Marketing to Their Clients Online During the Holiday Season

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5 Blogging Tips for Small Business Owners

Blogging Tips for Small Business Owners

By now, practically every small business owner with a website knows that it is recommended that they maintain a blog for the sake of their SEO strategy. Simply put, there is no other way to justify the ongoing weekly addition of fresh content. This content delivery is required by Google in order for them to deem your website to be an online resource of valuable information in your field. Deliver great content frequently and you have a better shot at ranking on Google Page One than your competition, all else being equal. Knowing this, small business owners such as yourself do your best, given the limited information that you have, to churn out this content. Most of the time it is published on your blog to no avail. However, if you have found this article here today, you have a shot at rejuvenating your small business blogging efforts to boost your SEO and bring in qualified traffic. Read further for advice on how to proceed in this endeavor.

Five Tips for Small Business Owners Hoping to Improve Their Website Performance by Blogging

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How to Use Pinterest to Sell Your Products in 10 Easy Steps

How to Use Pinterest to Sell Your Products

It doesn’t matter if you sell popular high-fashion clothing and accessories or niche items like flip-flops, cupcakes, antiques, or even tiki décor, you can sell your wares on Pinterest. However, the process is not as simple as uploading a photo of your product while kicking back and waiting for customers to bite. There are best-practices that need to be followed. Thankfully, these are fairly easy to follow. Read further to learn how your brand can take full advantage of Pinterest as an online sales tool.

Ten Basic Steps to Successfully Selling Your Products Using Pinterest

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What a Balanced Link Profile Should Look Like in 2015

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Balanced Link Profile

Link building for your website gets trickier with each passing year and each Penguin algorithm update. The tough part, is that even if you have been abiding by Google’s mandate to acquire links naturally, performing completely ethical webmaster outreach to secure backlinks for your site, you may still put yourself in harm’s way (if you’re not doing it right). Penguin seems to get more sensitive as it grows and refreshes. While it appears to be making improvements, this sensitivity can even hurt websites that have not bought into any link schemes whatsoever. With the algorithm expected to update more often in the future, online businesses need to be extra cautious when it comes to building “natural” links. Today I’m providing you with some honest advice on how to tread lightly when securing links around Google’s algorithm, making sure that your website remains safe and SEO-prosperous in 2015.

5 Best Practices for Balancing Your Website’s Backlink Profile in 2015 and Beyond

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Promotional Page Posts in Facebook News Feed Reduced – What Brands Need to Know

Promotional Page Posts in Facebook News Feed Reduced

Coming off of last week’s announcement that Facebook has made the unfollow option more readily available to users is yet another update that has brands concerned about their ability to promote themselves in News Feed. Facebook has now notified us that they are to begin reducing the amount of blatantly promotional page posts within News Feed. Anyone that is a casual user of Facebook knows that this practice has indeed been out of hand in the past, so even from a business perspective this is a welcome update. That being said, I know that many of you are concerned as to whether or not your page posts will be the target of this cutback. Read further to learn more about this Facebook News Feed update and how your business will want to respond.

What Your Business Needs to Know About Facebook’s Recent News Feed Update to Reduce Promotional Page Posts

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Recent Instagram Updates – What Businesses Need to Know

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Recent Instagram Updates

I’ve made it no secret that I find Instagram to be a very effective tool to help brands sell products. This is especially true for small businesses, as proven by this recent first-hand example involving tiki mugs (seriously). The last 365 days (or so) have been big for this Facebook-owned social network, beginning with their introduction of Instagram advertising for U.S. businesses last November, promptly followed by a more global release halfway through 2014. As the year concludes Instagram is getting ready to ring in 2015 with a big bang as they continue to update the channel with exciting new features for people and businesses alike. Today I’m providing you with some insight into the updates of the last couple of weeks so that you can enter the end of the annum armed with an enhanced Instagram marketing skillset.

Year-End Instagram Updates That Will Help Businesses Better Reach Their Target Market

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How to Lose Social Media Followers in 5 Posts

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How to Lose Social Media Followers

I tend to use this blog to publish articles on how businesses can gain followers on social media, not lose them. However, in light of Facebook’s recent news to allow users an easier option to unfollow brands that are posting content that turns them off, such an article seemed apropos.

Many businesses are quick to state that social networking does not work for them and dismiss it from their online marketing strategy. Too often this is the case because they do not realize that they have been posting content that simply prevents them from gaining favor from existing and prospective followers. In an effort to help you identify if you may be guilty of the same, I have complied of list of five common behaviors used by brands on social media that leave users turned off and turning the other way.

5 Common Types of Posts Brands Make on Social Media that Lose them Followers Every Day

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ALOHA Philosophy of SEO

ALOHA Philosophy for SEO

Contrary to popular belief, aloha does not outright mean “hello” and “goodbye”. Aloha is actually a way of life, and it is embodied not only within day to day pleasantries between people on the North Pacific islands, it has become a part of mission statements and business models of many organizations, mainland brands included. It encourages positivity, ethics, and all around fair dealing for all who truly embrace it. In the sprit of Aloha Friday (it’s a thing) I have decided to deliver to you what I coin the ALOHA Philosophy of SEO™. Following this action plan for your website will set you down a path that leads to higher traffic, customer conversion, and a significant ROI. Read further for more on you can adopt this truism for your internet marketing plan.

5 Lettered Steps of the ALOHA Philosophy for SEO

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