Category Archives: Web Design

What To Do If Your Website Designer Is Not Playing Fair

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Hopefully your mother told you that not every business person has an A+ rating with the Better Business Bureau, and that some of the ones who don’t might not always do the honorable thing. We’ve all heard of nightmare situations where a website designer starts to demand unreasonable payments for services, or their service is not good, or it even happens sometimes that a designer will disappear off the face of the earth and you never hear from them again.

Standard Marketing builds a lot of high quality websites, and we’ve helped many clients who’ve had trouble with their designer before they came to us. If something like that happens to you it’s important that you take control of your website and domain name in order to safeguard your website.

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Overdoing It: Web Design Trends and Mistakes to Avoid

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As is the case every year, there’s a lot of talk lately about current and upcoming trends in web design for internet marketing. We’ve seen lots of information about rich animation, mobile-first design, application of graphics and videos, new programming languages—the upcoming trends are dizzying, and the technology is moving faster than ever. If you’re not careful, you can easily overdo it and end up with a site that uses so many trends it becomes counterproductive. Learn why you need to be careful not to overdo it as you apply the latest in web design trends to your internet marketing efforts.

Overdoing Web Design Trends

As much as you want to jam every trend possible into your website in hopes of hitting on just the right feature combination, overdoing web design trends can make your pages look very busy and cluttered. Even worse, they can interfere with the functionality of the site, which in the end regardless of trends is what your site has to do: it’s got to work.

No matter what service you provide—real estate, ecommerce, general business information or another approach—you need to offer a web presence that is trustworthy, secure, intuitive, user friendly and provides all the information your clients need. For many, a minimalist approach is the best way to go about this

Minimalism and Design Trends

Just because you are using a minimalist approach, that doesn’t mean you can’t incorporate smart design trends. Minimalism just refers to the look and function of your site. It doesn’t have anything to do with the underlying architecture. Responsive and mobile-first design, in fact, are important trends that actually rely on a minimalist approach.

You can have a banner image on a minimalist site. You can even incorporate animations in the form of hidden drop-down menus, which is one way to apply a design trend to achieve minimalism.

Keep it Simple

The Keep It Sweet and Simple (KISS) approach is an excellent way to make your visitors feel comfortable and pleased with your site, and to get them coming back time and again. Don’t jam web design trends in everywhere you can just to fit them in. Rather, use them to achieve a basic, informative and intuitive approach to your site. Make it look sleek and easy to handle, not cluttered with all the information jammed into one place and thumbnail images everywhere.

Granted, achieving the ideal design for your company marketing site can take a lot of trial and error, experience and experimentation. You need to have all the right SEO elements in place while still making it attractive and informative to your clients. That’s why engaging the services of a professional internet marketing firm like Standard Marketing can be a great way to go. If you need advice about your marketing strategy or an overhaul of your approach, we are ready to help. Review the services we provide and get in touch with us for more information today!


Mobile First Web Design

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These days, the vast majority of web users access the internet for their daily activities through mobile devices. While desktops and laptops are still a strong sector of the market in offices and workplaces, it is tablets and cell phones that dominate the consumer market and are even taking a big chunk of the commercial and professional one. This is why many marketing strategies are looking to mobile first web design in the coming year. Here’s a look at the trend of mobile first web design, its benefits, its drawbacks and why every marketing strategy should consider it in 2016.

Mobile First Web Design

Mobile first web design is an effort to address the growing mobile device use for Internet access. Historically, web designers have turned to computers first—traditional desktops and laptops. They then apply intelligent or responsive web design to make sure that any site they build works the same when viewed mobile.

Now that more users are using smartphones and tablets, the trend is shifting towards designing for these devices first, and then reverse-applying responsive design to make sites work on desktops.

Beyond the Niche

Mobile design isn’t a niche anymore. There are 1.2 billion mobile users of the web over the entire world. A full quarter of users in the U.S. alone access the web only through mobile devices. Nearly 11 billion mobile apps have been downloaded, and the web is something that goes with us everywhere we go these days. The phone in your pocket is a more powerful device than the one that sent the first astronauts to the moon.

Degradation vs. Enhancement

The key in mobile design is progressive enhancement. In the old method, a full-fledged, full-featured website would be built, and features would be removed as the screen size got smaller. With mobile-first, the website is designed at a minimal level, and the site enhanced as it grows to larger platforms.

What this accomplishes is that the best possible website is designed for the mobile platform rather than a watered-down version of the full one. What is then added on larger platforms are a few bells and whistles while keeping the underlying architecture lean and sleek. Your website will load faster and work better with a more basic underlying build.

The Down Side

The real downside is that it can be very tricky to approach mobile design effectively. Your options are more limited than they are with responsive design. It can be a headache to come up with the ideal design that is built for a small screen, less real estate and lower processing power.

This, however, is why it’s good to turn to a professional internet marketing firm to work with you on your content. If you would like more information on building content for a mobile first design, we can help. Read more about what we do and drop us a line for more information today!


Material Design and Internet Marketing

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Categories: Internet Marketing, Web Design

In 2014 Google unveiled a new style language for web design. This language is called Material Design, and it is intended to make better use of depth, movement and shadow effects to create more eye-catching and realistic web design concepts. This is an up-and-coming trend in web design and savvy internet marketers would do well to consider how to best integrate it into their overall brand and marketing scheme. Here’s a look at how Material Design can be used to boost your overall internet marketing platform.

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Animation and Web Design

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Interactive web design is the hottest upcoming trend, and it’s likely here to stay. The more eye-catching and interactive you can make your website, the more effective it will be as a part of a strong internet marketing campaign. Your website tells a story—the story of your business—and one of the best ways to enhance this story is to use animation. You have to be careful, however, in how you use animation on your site because the wrong approach can take a striking design and make it look cluttered and annoying. Here are some tips on effective animation and web design for internet marketing.

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Top Agent Internet Marketing Exclusively For Real Estate Agents

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Categories: Internet Marketing, Search Engine Optimization, Web Design

We are proud to announce today that we at Standard Marketing just launched Top Agent Internet Marketing, our brain child that was formed from our 16+ years of success working with real estate agents and realtors.

Top Agent Internet Marketing works with North America’s top performing real estate agents to increase the number of qualified leads they receive from their website. We only work with a limited number of agents and brokers in each local area across North America.

This is a full service real estate online marketing agency focused on delivering value and results to real estate agent through seo, web design, social media, sponsored search, and more – everything a real estate agent needs to become a Top Agent in there local marketing.

Would you like to have a steady, reliable stream of leads, clients, and freedom in your life and real estate business? If your answer is yes then please visit us at Top Agent Internet Marketing today.


Four Ways to Help Your Brand Keep Up with Mobile Trends in 2015

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By now, we hope you have read the writing on the wall and developed a strategy for emphasizing mobile-friendly web page development. Brands that have got on board with this trend are already enjoying the added visibility, usability and preferential treatment from mobile users that mobile-centered design provides.

For those who want to keep up with the latest practices, here are four mobile trends to take note of while revising and improving your mobile strategies through the coming year:

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What Story Does Your Web Design Tell About Your Small Business?

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stockfresh_3383710_responsive-website-design_sizeMWebsite design is a great opportunity for your small businesses to tell visitors about your values without saying a word. Many small businesses put little effort into their websites or completely forego them, not realizing how much of a key component they can be in growing their audience

To help your small business feel like a big player, think about ways your web design can help you communicate with your market. Here are some great ways to do this:

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Why Video Content Gets Your Business More Clicks

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Categories: Internet Marketing, Web Design

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Video content is swiftly emerging as the best method to reach online viewers. Users prefer video, as do search engines. Brands who can provide interesting, relevant videos as a key component of their digital marketing strategy will reap the benefits of online engagement and exposure.

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Google Continues to Promote Mobile Website Design with New Update

Google Update Flags Flash on SERPs

On Monday the Google Webmaster Central blog announced yet another update to their search engine results page (SERP) that sends a strong message to any website without responsive design. If your website requires browser technologies that are not supported by the varying mobile devices of searchers Google will display your listing on their SERP with a “warning”. This warning tells searchers that the site they are considering clicking on (yours?) may not work on their smartphone and/or tablet. See the image below. Not very awesome right? Imagine what will happen to your click-through rate when your listing on Google is delivered to mobile users in this manner.

Google Update Promotes Responsive Design

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