As we head full steam into the new year, it’s time for another re-evaluation of content marketing strategies. The environment of internet-based marketing, search engine optimization and web design are ever changing and evolving, and every good marketing department needs to stay on top of the latest developments to keep an edge over the competition. Here are a few of the hottest upcoming trends in content marketing for 2016.
Mobile Internet Content Marketing First
Up till now smart design has been a gradually more important role for marketing manages to fill, but overall design has still been focused on computers rather than mobile devices, with sites then adapted to fit the app and mobile niche. Pay close attention, because in the coming year a major shift is coming—apps and mobile design will be first, with smart design then applied to computers secondarily. The majority of Internet users now access the web through mobile devices, and that means it has to become a primary focus.
Social Media SEO
It’s something that maybe we all should have seen coming: people are beginning to skip search engines when looking for information, and are going straight for social networks. This makes some sense, especially if your Internet content marketing strategy ties your social media to your website. This is going to result in a shift in SEO strategy which will be geared towards social media searches—you’re going to want to be found not only on Google, but on Facebook as well.
New Social Media Focus
Strategies are going to shift away from Facebook somewhat and onto newer and up-and-coming platforms. This is because the average age of Facebook’s audience is getting older and targeting the younger set will require focus on new platforms like Snapchat and Instagram.
Facebook, however, isn’t going quietly into the night. They just launched Instant Articles, a technology which allows for constant and instant publication of streaming content the moment it is ready for release. This means that major publishers such as the New York Times and BuzzFeed are signing on. As this technology opens up to more users, it could potentially be a game-changer.
Focus on Quality
The demand for quality content is going to soar in 2016. This means that in order to keep ahead of your competition, your marketing efforts have to be nothing short of top notch. Preference continues to shift away from articles and over to images and videos. With technology available to everyone, the videos you post have to be professional, polished and of the very best quality. Latching onto the latest and greatest isn’t enough—you need to get good at it.
These are just a few of the trends in content marketing over the coming year. If you need an expert service to help you stay abreast of the latest movements and kick your marketing to the next level, we can help. Read about what we do, and get in touch with us for more information today.