It’s no secret that content marketing is an amazing way for any business to build a following and boost web traffic. The creation and distribution of pertinent content will ultimately help you to interest, obtain and engage your target audience.
Since content marketing is so effective and inexpensive, it’s ideal for small businesses looking to grow their business. By continuously sharing articles, testimonials and videos about your business, more and more people will be drawn to your website and other media.
The following strategies are great for small businesses looking to make content marketing a huge success.
Start Planning Content
Planning content can seem overwhelming when you’re a small business starting from scratch. Luckily there are several different sources you can look to as you try and plan your content.
- Brainstorming sessions: Meet with clients and ask them what they would like to know more about.
- Website analytics: See which pages are receiving the most web traffic. This can help you get a better idea of what your customers are interested in.
- Relevant News: Keep up with what’s happening in the country and around the world by checking Twitter for popular hashtags and trending topics. Use these to your advantage.
Search Engine Optimization
Optimizing your content for search is perhaps the most important step in content marketing. After all, it won’t matter if you have great content if no one will ever see it.
Research which keywords get the most web traffic for a specific topic. Google has a Keyword Tool that is great for this. Once you have a list of keywords, make sure to use them in your web content. Use keywords in your website’s titles and subheads, and throughout your blogs and articles.
Your small business should also use backlinks that direct users straight to your content. The more backlinks, the more value search engines will allot to your content. Leave backlinks to your website in blog posts, forums or articles, and always look for opportunities to link back to existing content you may have.
Use Social Media
Using social media platforms like Facebook or Twitter can give your small business a big boost.
Whenever you post new content, be sure to let customers know by promoting it over social media. You directly link readers to your content and get a conversation started. Make sure to make content shareable so that even more audiences can reach your website.
Make your small business a huge success. Standard Marketing can guide you every step of the way. Visit our internet marketing services page for more ways to market your content.