Internet Marketing To Increase Any Type of Business

Before you charge into action you need to know which way to go. See “8 Steps to Guarantee Your Website Makes Money“. Then we increase the traffic to your website by getting it to the top of Google organic search results, and with pay-per-click advertising. Then we create a Lead Magnet to capture prospects’ contact information, and nurture them with email marketing until they’re ready to buy. You receive these benefits:

  • Easily increase your business.
  • Drop the boom and bust from your business.
  • Get a steady stream of qualified leads every month.
  • Know the exact return your internet marketing is bringing you.

See the websites of our many different types of customers, and what they say about us. We know what content to put on your website to ease your prospects’ pain and solve their problems. And we know how to write content that is clear and direct. See “37 Copywriting Tips That Will Increase Your Sales Today”. But first you need to target your most profitable niche.

What’s Your Niche?

The best way to get top Google organic rankings is to Specialise. We’re good at helping clients find the target market that will make them the most money. We use Google’s numbers on how many people are searching for the different keyword phrases, to find the area of specialisation that will bring the most buyers to your website.

#1 Amazon Best Selling Book on Internet Marketing

Ken Lapp, President of Standard Marketing, recently published a book on Internet Marketing that was a Number One Amazon Best Seller in three different categories.

Although the book is written for real estate agents, the principles on getting top Google rankings and bringing in new clients are the same for any website. Find out more about the book by visiting this page of our website.

Proven Internet Marketing Solutions

  1. Marketing strategy and targeted messaging to tell your prospects what they want to hear.
  2. Top organic rankings on Google brings large numbers of customers to your website.
  3. World-class website gets prospects to buy now, or at least give you their contact information.
  4. Video production educates and pre-sells them.
  5. Pay per click advertising to get leads today.
  6. Logo and branding to give your prospects confidence in you.

Our staff has worked in all kinds of Marketing and Advertising since 1971 in every type of industry for clients large and small, including the Hudson’s Bay Company, Army & Navy Department Stores, and Tourism BC. We look at your strengths, learn about your customers, and accomplish your goals. We’ve been specializing in high rankings on Google and building websites that sell since 1999. Contact us to discuss your website.

Vancouver Internet Marketing Clients

Get a Free 30 Minute Consultation with Ken Lapp

Ken, You were both informative and inspiring to our team today. You have clearly mastered your chosen terrain of marketing in a very thorough and thoughtful way.

– Arden Henley, Principal, Canadian Programs, City University of Seattle


Ken, you were terrific with shaping our marketing messages and our web content. I was impressed with the attention to detail, the collaboration, and the final output. You took the time to understand my business and it was reflected in the product.

Christine Ruptash, Vice-President,


I found Standard Marketing on Google. Mr. Lapp quickly saw right to the heart of my issue. I received realistic input on what to do, and what order to do them.

Ken is knowledgeable and organized. Our consultation saved me a lot of time and expense. He is a genuine professional who prompts his clients to take action in the right direction. I recommend him to anyone wanting to move forward on their project.

– David Victor Graham, West Coast Artist