Tag Archives: yellow pages

Your Advantage in Using Website and Internet Marketing – It’s Still a Young Medium

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The Internet is still a young medium. Certainly it’s got more competitive in the last few years but it’s still very young when you think of the bell curve of the effective life of an advertising and marketing medium. Yellow Pages are at the bottom of the right downward curve. Newspapers are almost at the bottom of the right downward curve, radio is not quite so far down and TV is just a little higher than that.

But the Internet is only part of the way up the left side of the curve. This means that most businesses still don’t understand it well and as a result they’re not using it well.  This means that if you use it well you’ll have an advantage over your competition.


Internet and Website Marketing is So Much More Profitable Than Marketing in Traditional Media

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Internet Marketing is much more effective than newspaper or yellow pages advertising, or radio or TV or direct mail. I know because I worked in those other media for 20 years before the internet was in existence. I switched to Internet Marketing because it’s so much more powerful. For the same money as you would spend on those types of advertising we will bring you many more sales.

One thing I wanted to stress is that Internet Marketing is completely accountable. There’s no mystery to it like there is in those other media. We will be able to tell exactly how many people visited your website, where they came from, what keywords they used to find you, everything.


Is Yellow Pages Online Worth Your Internet Marketing Budget?

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This is an email our President, Ken Lapp, wrote to a prospective client recently about Yellow Pages online:

Actually, John, I know something about this issue.  I was in advertising and marketing for 20 years before the Internet started, including managing an in-house advertising agency for a large local retailer. After that, I moved into internet marketing which I’ve been doing successfully for 12 years. I remember when Pink Pages gave it a try and when Canpages first started, and I remember when Yellow Pages bought Canpages. My company designed Yellow Pages and Canpages ads for clients and bought their many books throughout the Lower Mainland.

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