internet marketing for small business

Making Your Online Campaign Feel More Personal

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Categories: Internet Marketing

One of the biggest disadvantages of promoting your small business through an internet marketing campaign is that they can often feel impersonal, and nothing turns off potential customers quicker than feeling like they are being sold a line. Fortunately, by employing a deft touch, it’s very easy to make your online marketing strategy feel personal, like you’re actually trying to have a relationship with your customers instead of only trying to sell something to them. Keep reading to learn some strategies for personalizing your internet marketing campaign, and learn why you should hire a firm for internet marketing for small business.

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internet marketing for small business

How to Make Your Business Stand Out on Social Media

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Categories: Internet Marketing

The key to running a successful small business is getting your name out there and being noticed. In the modern era, the best way to bring attention to your business is by using social media. However, because so many companies have committed to the social media revolution it can seem like an impossible task. Fortunately, with the right advice and a sprinkle of creativity, getting noticed on social media isn’t as hard as you might think. Discover how to make your business more visible on social media and why hiring a firm that specializes in internet marketing for small business can help.

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Internet marketing for small business

Improving Your Google Search Ranking

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Categories: Search Engine Optimization

Think about it: what is the purpose of Internet marketing for small business? Of course, the purpose of any marketing is to encourage prospective clients or customers to purchase your product or service. However, before you can make a sale from prospects on the Internet, you first have to attract them to your website.

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Internet marketing for small business

Internet Marketing For Small Business Strategies

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Categories: Internet Marketing

Let’s face it: for basically any industry these days, the Internet is the marketplace.  Internet marketing for small business is more crucial than ever, and it’s only going to continue to grow in importance.  While many small business owners understand that an online presence is important for growth, they don’t often see how it’s relevant to their business.  But in fact, no matter what your location or industry, an Internet presence can only be positive for your company.  Here are some Internet marketing strategies often overlooked by small businesses and the ways you can start utilizing them.

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Internet Marketing Strategies Quick Look: Social Media & Emails

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Categories: Social Media

Nothing has changed the nature of marketing in the last couple of decades quite like the explosion of the Internet. Physical marketing efforts like pamphlets and posters have all but disappeared, replaced by the cold efficiency of Internet strategies designed to reach incredible amounts of people at a fraction of the price. Two of the best ways to market your small business today are through social media and emails, and the following Internet marketing guide is designed to provide you a quick look at these different approaches so that you can decide for yourself how these strategies would work best for your business.

Social Media

Go outside, sit for a moment and take a close look at all the people you see. Odds are almost everyone you meet is on a device, whether it’s a smartphone or a tablet or some hybrid of the two. It’s pretty much a compulsion at this point, as if people wouldn’t know what to do with themselves if they didn’t have Internet access.

This is terrible news for the human race, but it’s great news for you and your business. Because of the prevalence of social media, it’s become just about the single most effective way to connect with people. At the very least, it’s the most effective way to bombard people with information. By having some social media presence, even if it’s a single Twitter or Facebook page, you’ve given yourself a chance to reach millions. Just think of a catchy or humorous way to sell your business, and you’re on the right track.

Emails

If social media is how people keep each other updated on their day-to-day personal lives, emails are how people keep each other updated on business. Gone are the days of letters; it’s just much simpler and faster to shoot an email. It’s also one of the best ways to keep people aware of your business. As long as you word the subject line cleverly enough to avoid the Spam folder, odds are that your email will get seen. As with social media posts, make the text catchy, and you’re all good—and considering it’s all free anyway, why not go all out?

Which Is Better?

Social media posts and mass emails are not mutually exclusive, and as such, there’s no right answer here. You can use both very easily, so why not do just that? In fact, when it comes to Internet marketing strategies for small businesses, it’s important to use both. Having witty or attractive social media posts will generate interest in your business and drive potential customers to you, but you need to have a way to keep them personally updated on the goings on at your firm. Emails are the best way to do that. In other words, having a strong social media presence will grow your email database, and having strong emails will boost your social media accounts. They really do work as a tandem, and if you’re going to market your business in today’s Internet age, you’ll need to be more than familiar with both.

If you have further questions on the topic, don’t hesitate to contact Standard Marketing. We have almost two decades of Internet marketing experience, and we can help guide your small business in the right direction today.


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5 Tips to Step Up Your Online Marketing Efforts

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Categories: Internet Marketing

Internet marketing for small businesses could be a daunting task for those without a whole lot of web experience. Old school, door-to-door marketing techniques have all but disappeared in the last decade and a half, and if you’re not up on the times, your business could suffer in the long run. It’s also important to keep in mind that the Internet itself changes rapidly, and what you may have done a few years ago to boost your online marketing may not be working anymore.

The following five tips from Standard Marketing should help jumpstart efforts to improve your small business Internet marketing strategy.

  1. Use Social Media

Nothing seems to influence people in today’s age quite like social media. Whether on Facebook, Twitter, Instagram, etc., online newsfeeds reach massive amounts of people. True, many people skip over redundant or inapplicable posts, but if your small business doesn’t have a social media presence, you’re not even giving yourself a chance. Start immediately advertising your product or services by signing up for a social media account today.

  1. Regularly Add New Content

You’ll never reach the top of Internet search rankings unless you’re regularly adding new content to your website. Of course this doesn’t mean just add any old post. Whatever content you decide to publish to your website should be informative and applicable to your product or service. A great way to stay on top of this is by adding a blog to your website where you can directly post new content as it becomes available.

  1. Send Lots of Emails

It costs virtually nothing to send an email, and for those trying to market on a budget, sending out a barrage of emails is definitely one way to go. This is especially important for keeping past customers updated on new deals that you may be offering, turning regular customers into loyal ones. The thing to keep in mind here is keeping your emails from going directly to the Spam folder. For this you’ll have to pay particularly close attention to your wording. Choose the right ones in the subject line, and people will read what you have to say.

  1. Optimize Your Website

This is a pretty broad tip, but here’s the gist. If you want your small business Internet marketing strategies to work, you’ll need to make your website appealing. The trick here is stuffing your website headings, meta descriptions and general content with as many keywords as possible. This will make your website more attractive to search engines, though adding in too many will likely turn viewers away.

  1. Hire a Marketing Firm

At the end of the day, it may just be best to leave the Internet marketing of your small business in the hands of professionals. This will not only ensure the success of your marketing goals but also free you up to do what you do best: provide quality products and services for your customers. If you are indeed looking for a marketing firm to take over your Internet endeavors, Standard Marketing may just be the way to go. Contact us to find out more.


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The Importance of Social Media

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Categories: Social Media

Years ago, it was hard to believe that social media would be such an important aspect in our everyday lives. From Facebook to Snapchat, social media trends come and go, but one thing about the online world is certain: social media is here to stay. Some users are especially loyal to social media sites because it helps them stay in touch with old friends—but social media has a place in our professional lives, too.

For many companies, social media is an essential tool for marketing, customer feedback and various day-to-day responsibilities. If you have doubts or have let your online presence fall to the backburner, here are our top reasons for using social media in your business.

Making Connections

The most important thing to remember about social media is that it’s social. If you update your status and do nothing else, chances are you won’t have a large online audience. The Internet is full of potential customers, business partners and friends—so make the most of it! Ask questions and respond to comments. Like pages and share links that your intended audience will find interesting. When you take the time to interact with people, they will notice—and they’ll stick around. Your friend list will be growing in no time!

Promoting Business

Perhaps the most obvious reason for using social media is that it’s an excellent marketing tool. Whether your business is just beginning or an already well-established company, social media can do wonders for online marketing. When you post to Facebook or Twitter, it has the potential to reach a wide audience. For instance, on Facebook, the most popular posts appear at the top of your friends’ newsfeeds—so be sure to use all your resources! On your personal account, invite friends to like your company’s page. Remind them to follow the Twitter and Google+ page, too.

Since social media sites are updated regularly, it is an easy way to keep friends and clients informed about your company. Once you get the hang of using social media sites to your advantage, it will become an irreplaceable part of your online presence.

Boost Search Engine Results

Nowadays, social media sites are typically the top results of a Google search. If your business is lacking a Facebook or Twitter, potential clients could be skipping over your website and onto a more accessible company. Most people only skim through the first page of results, and it is much easier to find information through a Facebook page than it is through a multitude of articles, reviews or other websites. The stronger your social media presence, the more likely it is that search engines will pick up on your company’s sites—and your clients will have a better understanding of your message.

At Standard Marketing, we are dedicated to improving your company’s social media presence. If you are in Vancouver and need assistance with your Internet marketing, contact us to learn more about our services. You can visit our website or call us at 604-722-9375. We can’t wait to get started!


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Staying On Track with Your Long Term Marketing Plan

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Categories: Internet Marketing

With the convenience and speed of new technologies and innovations, it can become quite easy to become impatient and even frustrated with those aspects of life that produce results a little less quickly. Even though the luxuries of our modern lives can make us a bit jaded at times, we can’t forget that true success takes time and a lot of hard work. Implementing a long term marketing plan is no exception. It won’t be easy, but here are a few tips on how to achieve the most success from your long term marketing plan.

Own Your Marketing, Get Set, Go!

The best way for you to achieve your marketing goal is to believe that you can and will be successful. It may not seem like much, but belief or the lack there of in your ultimate success can make or break your plan. It takes a lot of courage and willpower to do so, so being mentally unprepared can start you on the wrong track and even lead you to falter in the end. Don’t waste your time on a plan that you don’t truly believe you will accomplish. Have faith in yourself and your goal, and get to it.

Do not let your faith and belief be in vain. While these are truly important, it takes an incredible amount of hard, dedicated work to make them fruitful. Engorge and overwhelm yourself in everything that is your product and expertise. Know what you are selling and know who you are selling to inside and out. Know what compliments or challenges your goal and learn how to incorporate or combat these in your plan. Get closer to your client through networking and surveys. Become completely and totally invested in your market. Remember, you are in this for the long haul, so make the most of it.

Play to Win

At the risk of sounding a bit cynical, do you know your enemy? Are you keeping an eye out on your competition? Don’t fall into the crowd of everyone else that might have a slightly similar idea or playbook. Understand and stay up-to-date with your competition; be not only a competitor but the competitor to beat. If you don’t offer or don’t seem to offer a competitive advantage, what is it that you can offer to the client? Marketing isn’t a problem that needs solving. It is a sport, so play to win.

We can get so tied up in our dreams sometimes to the point that we overwhelm ourselves. It is great to dream and plan big, but it is best to focus on one goal at a time. Going for broke will leave you broke this time. Your work can suffer if your attention and effort is spread too thin. Giving all of your energy and hard work to one idea or project will give you the best and most fruitful results.

Your long term marketing plan is more than possible and achievable if you are willing to put in the time and hard work. Learn how Vancouver Internet marketing can help you achieve your goals today.


Debunking 5 SEO Myths for 2016

Debunking 5 SEO Myths for 2016

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Categories: Search Engine Optimization

SEO is constantly adapting and shifting in an effort to keep up with the latest changes. Even for marketing experts, it can be confusing and frustrating. This is particularly true when there’s so much misinformation out there about the whole thing. With all of that in mind, let’s take some time to debunk some of the biggest SEO myths for 2016 and look at the truth behind the misinformation.

“Local SEO is Pointless”

This is a huge myth—that you shouldn’t waste time with Local SEO. Nothing could be further from the truth. In fact, local SEO is more important than it ever has been. Google continues to refine its search algorithms to focus heavily on local results. Keep on with the local SEO, and get it sharper than ever.

“ASO Ratings Make Rankings”

For mobile app developers, there’s a ton of focus on ASO rankings these days, with one of the biggest SEO myths for 2016 being that ratings make rankings and ratings are consequently all that matter. Here’s the truth: ratings don’t really have that much of an effect on rankings. This is truer on iOS than it is on Google Play, but it holds across platforms overall. As mobile first design becomes more popular, this myth could prove dangerous.

“SEO Changes Too Fast to Be Worth It”

Many people think that SEO is just a waste of time and money—the algorithms change too fast and it costs you more to keep up than the benefits. Again, not true. Yes, SEO evolves constantly, but this is a reason to keep up with the trends, not a reason to forget about it altogether. Ignoring SEO means you’re going to lose your search ranking in Google, period.

“All You Need is Meta”

Another confounding myth is that if you have a good meta description, that’ll cover all of your SEO needs. Listen to this one at your peril. That’s not to say that meta isn’t important—it’s vital, in fact—but you also need the right keywords and content approaches for a truly effective SEO strategy.

“Automation Can Cover Your Needs”

This is yet another dangerous myth perpetuated by those looking to take the fast and easy way out and avoid spending time and money on the most effective approach. Shortcuts and automation are never a substitute for the kind of creativity and work that SEO experts and marketing professionals can bring to your website. You simply cannot automate SEO. If you do, those algorithms we keep hearing about will spot the cheat and flag it. This will have exactly the opposite effect on your site that you want.

SEO Myths for 2016

So what is a company to do when they don’t have the time or manpower to put into expert SEO tactics? Hire a professional Internet marketing consultant like Standard Marketing. Check out our SEO options and services, and give us a call to boost your efforts today.


Overdoing It: Web Design Trends and Mistakes to Avoid

Overdoing It: Web Design Trends and Mistakes to Avoid

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Categories: Web Design

As is the case every year, there’s a lot of talk lately about current and upcoming trends in web design for internet marketing. We’ve seen lots of information about rich animation, mobile-first design, application of graphics and videos, new programming languages—the upcoming trends are dizzying, and the technology is moving faster than ever. If you’re not careful, you can easily overdo it and end up with a site that uses so many trends it becomes counterproductive. Learn why you need to be careful not to overdo it as you apply the latest in web design trends to your internet marketing efforts.

Overdoing Web Design Trends

As much as you want to jam every trend possible into your website in hopes of hitting on just the right feature combination, overdoing web design trends can make your pages look very busy and cluttered. Even worse, they can interfere with the functionality of the site, which in the end regardless of trends is what your site has to do: it’s got to work.

No matter what service you provide—real estate, ecommerce, general business information or another approach—you need to offer a web presence that is trustworthy, secure, intuitive, user friendly and provides all the information your clients need. For many, a minimalist approach is the best way to go about this

Minimalism and Design Trends

Just because you are using a minimalist approach, that doesn’t mean you can’t incorporate smart design trends. Minimalism just refers to the look and function of your site. It doesn’t have anything to do with the underlying architecture. Responsive and mobile-first design, in fact, are important trends that actually rely on a minimalist approach.

You can have a banner image on a minimalist site. You can even incorporate animations in the form of hidden drop-down menus, which is one way to apply a design trend to achieve minimalism.

Keep it Simple

The Keep It Sweet and Simple (KISS) approach is an excellent way to make your visitors feel comfortable and pleased with your site, and to get them coming back time and again. Don’t jam web design trends in everywhere you can just to fit them in. Rather, use them to achieve a basic, informative and intuitive approach to your site. Make it look sleek and easy to handle, not cluttered with all the information jammed into one place and thumbnail images everywhere.

Granted, achieving the ideal design for your company marketing site can take a lot of trial and error, experience and experimentation. You need to have all the right SEO elements in place while still making it attractive and informative to your clients. That’s why engaging the services of a professional internet marketing firm like Standard Marketing can be a great way to go. If you need advice about your marketing strategy or an overhaul of your approach, we are ready to help. Review the services we provide and get in touch with us for more information today!