Word-of-mouth marketing remains a powerful force in encouraging sales for your business, but the rules of the game have changed now that social media is such a big component of the referral scene. According to RetailWire, 71 percent of consumers say that they are more likely to purchase a product that has been recommended on social media.
Hopefully your mother told you that not every business person has an A+ rating with the Better Business Bureau, and that some of the ones who don’t might not always do the honorable thing. We’ve all heard of nightmare situations where a website designer starts to demand unreasonable payments for services, or their service is not good, or it even happens sometimes that a designer will disappear off the face of the earth and you never hear from them again.
Standard Marketing builds a lot of high quality websites, and we’ve helped many clients who’ve had trouble with their designer before they came to us. If something like that happens to you it’s important that you take control of your website and domain name in order to safeguard your website.
An email campaign offers a ton of potential for marketers in this digital age. More importantly, when done in its most effective way, the strategy can provide any type of businesses with a lasting digital marketing solution that they crave for. Something which doesn’t only boast an encouraging success rate, but also remarkable cost-efficiency. Furthermore, once it’s all set up, you can start spreading the word about your products and services right away to what’s essentially an infinite amount of prospects online. There’s no trouble in setting it up, too. In fact, you can conveniently learn the ropes through this email marketing platform in Canada. Yes, just like that.
Now for some crucial tips on how you’ll craft your whole mailing strategy, check out these basic things you need in order to ensure that you’re taking full-advantage of what email marketing can bring to the table.
Determine your target market and your email’s purpose
There’s no better way to get things going than by finding yourself a subscription list full of people who are most inclined to answer your call. It’s exactly why email marketing often receives really positive conversion rates. Because you have a chance to take control of what comes out and where its goes, which then allows you to save as much time and resources as you can, while maximizing your returns. Though, remember, before you take your chances elsewhere, give your existing customers some love by providing timely updates and promotions. After all, it’s always easier to keep your existing clients than create new ones.
Create a really good template
Short and sweet, that’s how I personally prefer to receive in my electronic letters. In fact, one of the things you have to keep in mind is that people won’t spend a ton of seconds navigating through all the little details in each of their emails. This is why infographics are highly suggested nowadays, or at the very least, a compressed message with an eye-catching hook that will instantly allow you to get your recipient’s attention. A good template also features quick access links that people can immediately use or perhaps get back to later on.
Setting up your trackers
Another notable thing that email marketing brings to your business is data. It’s natural for companies to milk as much data as they could, because all of that can be used on a later date. That’s why acquiring a reliable tracker, which normally comes with many email marketing platforms, is something that you should definitely consider early on. This will also greatly help you determine what works and what doesn’t, when you’re ready to send your succeeding messages.
Email marketing is a very effective way to drive traffic to your site and increase sales. So what are you waiting for? Set up your own email marketing campaign with the help of an email marketing platform and start sending newsletters, promotional emails, exclusive deals, or get feedback and more!
Internet marketing is a tricky field that is constantly changing. It seems like every day there’s a new social media or search engine algorithm, a new strategy that has to be adopted to try to stay ahead of the curve. Despite their best efforts, many businesses fail to see the results they’d like to from their strategies. Taking the right steps can turn your content efforts around dramatically. Here are five ways you can improve the results of your internet marketing for small business.
Focus on Lead Generation
Blogs and articles are important for what they are, but direct sales aren’t a solid indicator of success. The content you use is there to engage with clients and build loyalty and trust. Build in secondary calls to action within your content and urge visitors to come back. Set up a mailing list; email is still, even after all this time, the most effective form of online marketing. Shift your focus to getting leads and repeat visitors instead of direct sales.
Search Engine Optimization
Many people are tired of hearing the term “SEO” in conjunction with internet marketing for small business, but it is and will most likely remain essential to your efforts. Search engines are what drive most of your traffic, and Google traffic generates repeat business. Make sure that your content is diagnosed and optimized by a professional SEO company.
Social media is a vital aspect of online marketing. It is a ready source of traffic that doesn’t cost you a dime to access. It can be tricky to create solid content that gets shared across multiple platforms but a focus on infographics and graphical quotes is a great way to start. If you can create a meme, your name will be everywhere.
Support a Cause
Attaching your business to a cause is a great way to get your name out. All of those who support the cause will be inclined to support your business as well. If nothing else, people who are supporters will see your name and logo attached to the effort, allowing you to piggyback on their marketing as well.
Get on the Video Wagon
Videos are everything these days. Companies can have excellent Internet marketing strategies, but without using videos to engage potential clients, they fall far behind the curve. Video hosting services make up a great deal of social media these days. Get on the video wagon and improve your marketing results extensively.
Internet Marketing for Small Business
Few small businesses have the extra time to make the most out of their online marketing efforts. In order to take your business to the next level, it can be a big help to bring in the services of a professional internet marketing firm. If you’re looking to increase leads and improve results, check out our online marketing services and get in touch for more information, today!
The holidays are upon us, and they are always a special time for families, communities and the local businesses that serve as members of both.
Business owners can use this fact along with the unique thematic elements of the Holidays to craft special, attention-grabbing internet marketing for small business campaigns. To make the most of the seasonal spirit while also using digital marketing best practices, you can try the following Holiday marketing campaign suggestions:
Read more on Internet Marketing Tips to Make the Most of the Holiday Season
Everyone loves getting a compliment now and again, but positive online reviews can mean a whole lot more than blushing cheeks. They can actually help your business stand out online for several reasons. Online reviews on sites like Yelp, TripAdvisor and especially Google can serve as important ranking signals for search engine algorithms. Google My Business page ratings in particular carry a lot of weight. Local businesses with top-rated reviews in their respective category or niche will almost always win out in Google local search results.
One of the biggest disadvantages of promoting your small business through an internet marketing campaign is that they can often feel impersonal, and nothing turns off potential customers quicker than feeling like they are being sold a line. Fortunately, by employing a deft touch, it’s very easy to make your online marketing strategy feel personal, like you’re actually trying to have a relationship with your customers instead of only trying to sell something to them. Keep reading to learn some strategies for personalizing your internet marketing campaign, and learn why you should hire a firm for internet marketing for small business.
The key to running a successful small business is getting your name out there and being noticed. In the modern era, the best way to bring attention to your business is by using social media. However, because so many companies have committed to the social media revolution it can seem like an impossible task. Fortunately, with the right advice and a sprinkle of creativity, getting noticed on social media isn’t as hard as you might think. Discover how to make your business more visible on social media and why hiring a firm that specializes in internet marketing for small business can help.
Think about it: what is the purpose of Internet marketing for small business? Of course, the purpose of any marketing is to encourage prospective clients or customers to purchase your product or service. However, before you can make a sale from prospects on the Internet, you first have to attract them to your website.
Let’s face it: for basically any industry these days, the Internet is the marketplace. Internet marketing for small business is more crucial than ever, and it’s only going to continue to grow in importance. While many small business owners understand that an online presence is important for growth, they don’t often see how it’s relevant to their business. But in fact, no matter what your location or industry, an Internet presence can only be positive for your company. Here are some Internet marketing strategies often overlooked by small businesses and the ways you can start utilizing them.