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What To Do If Your Website Designer Is Not Playing Fair

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Categories: Web Design

Hopefully your mother told you that not every business person has an A+ rating with the Better Business Bureau, and that some of the ones who don’t might not always do the honorable thing. We’ve all heard of nightmare situations where a website designer starts to demand unreasonable payments for services, or their service is not good, or it even happens sometimes that a designer will disappear off the face of the earth and you never hear from them again.

Standard Marketing builds a lot of high quality websites, and we’ve helped many clients who’ve had trouble with their designer before they came to us. If something like that happens to you it’s important that you take control of your website and domain name in order to safeguard your website.

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internet marketing for small business

How to Create an Email Marketing Campaign

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Categories: Internet Marketing

An email campaign offers a ton of potential for marketers in this digital age. More importantly, when done in its most effective way, the strategy can provide any type of businesses with a lasting digital marketing solution that they crave for. Something which doesn’t only boast an encouraging success rate, but also remarkable cost-efficiency. Furthermore, once it’s all set up, you can start spreading the word about your products and services right away to what’s essentially an infinite amount of prospects online. There’s no trouble in setting it up, too. In fact, you can conveniently learn the ropes through this email marketing platform in Canada. Yes, just like that.

Now for some crucial tips on how you’ll craft your whole mailing strategy, check out these basic things you need in order to ensure that you’re taking full-advantage of what email marketing can bring to the table.

Determine your target market and your email’s purpose

There’s no better way to get things going than by finding yourself a subscription list full of people who are most inclined to answer your call. It’s exactly why email marketing often receives really positive conversion rates. Because you have a chance to take control of what comes out and where its goes, which then allows you to save as much time and resources as you can, while maximizing your returns. Though, remember, before you take your chances elsewhere, give your existing customers some love by providing timely updates and promotions. After all, it’s always easier to keep your existing clients than create new ones.

Create a really good template

Short and sweet, that’s how I personally prefer to receive in my electronic letters. In fact, one of the things you have to keep in mind is that people won’t spend a ton of seconds navigating through all the little details in each of their emails. This is why infographics are highly suggested nowadays, or at the very least, a compressed message with an eye-catching hook that will instantly allow you to get your recipient’s attention. A good template also features quick access links that people can immediately use or perhaps get back to later on.

Setting up your trackers

Another notable thing that email marketing brings to your business is data. It’s natural for companies to milk as much data as they could, because all of that can be used on a later date. That’s why acquiring a reliable tracker, which normally comes with many email marketing platforms, is something that you should definitely consider early on. This will also greatly help you determine what works and what doesn’t, when you’re ready to send your succeeding messages.

Email marketing is a very effective way to drive traffic to your site and increase sales. So what are you waiting for? Set up your own email marketing campaign with the help of an email marketing platform and start sending newsletters, promotional emails, exclusive deals, or get feedback and more!


internet marketing for small business

5 Ways to Improve Internet Marketing Results

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Categories: Internet Marketing

Internet marketing is a tricky field that is constantly changing. It seems like every day there’s a new social media or search engine algorithm, a new strategy that has to be adopted to try to stay ahead of the curve. Despite their best efforts, many businesses fail to see the results they’d like to from their strategies. Taking the right steps can turn your content efforts around dramatically. Here are five ways you can improve the results of your internet marketing for small business.

Focus on Lead Generation

Blogs and articles are important for what they are, but direct sales aren’t a solid indicator of success. The content you use is there to engage with clients and build loyalty and trust. Build in secondary calls to action within your content and urge visitors to come back. Set up a mailing list; email is still, even after all this time, the most effective form of online marketing. Shift your focus to getting leads and repeat visitors instead of direct sales.

Search Engine Optimization

Many people are tired of hearing the term “SEO” in conjunction with internet marketing for small business, but it is and will most likely remain essential to your efforts. Search engines are what drive most of your traffic, and Google traffic generates repeat business. Make sure that your content is diagnosed and optimized by a professional SEO company.

Social Media

Social media is a vital aspect of online marketing. It is a ready source of traffic that doesn’t cost you a dime to access. It can be tricky to create solid content that gets shared across multiple platforms but a focus on infographics and graphical quotes is a great way to start. If you can create a meme, your name will be everywhere.

Support a Cause

Attaching your business to a cause is a great way to get your name out. All of those who support the cause will be inclined to support your business as well. If nothing else, people who are supporters will see your name and logo attached to the effort, allowing you to piggyback on their marketing as well.

Get on the Video Wagon

Videos are everything these days. Companies can have excellent Internet marketing strategies, but without using videos to engage potential clients, they fall far behind the curve. Video hosting services make up a great deal of social media these days. Get on the video wagon and improve your marketing results extensively.

Internet Marketing for Small Business

Few small businesses have the extra time to make the most out of their online marketing efforts. In order to take your business to the next level, it can be a big help to bring in the services of a professional internet marketing firm. If you’re looking to increase leads and improve results, check out our online marketing services and get in touch for more information, today!


internet marketing for small business

Boost Your Local SEO with Online Reviews

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Categories: Internet Marketing

Everyone loves getting a compliment now and again, but positive online reviews can mean a whole lot more than blushing cheeks. They can actually help your business stand out online for several reasons. Online reviews on sites like Yelp, TripAdvisor and especially Google can serve as important ranking signals for search engine algorithms. Google My Business page ratings in particular carry a lot of weight. Local businesses with top-rated reviews in their respective category or niche will almost always win out in Google local search results.

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internet marketing for small business

Making Your Online Campaign Feel More Personal

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Categories: Internet Marketing

One of the biggest disadvantages of promoting your small business through an internet marketing campaign is that they can often feel impersonal, and nothing turns off potential customers quicker than feeling like they are being sold a line. Fortunately, by employing a deft touch, it’s very easy to make your online marketing strategy feel personal, like you’re actually trying to have a relationship with your customers instead of only trying to sell something to them. Keep reading to learn some strategies for personalizing your internet marketing campaign, and learn why you should hire a firm for internet marketing for small business.

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internet marketing for small business

How to Make Your Business Stand Out on Social Media

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Categories: Internet Marketing

The key to running a successful small business is getting your name out there and being noticed. In the modern era, the best way to bring attention to your business is by using social media. However, because so many companies have committed to the social media revolution it can seem like an impossible task. Fortunately, with the right advice and a sprinkle of creativity, getting noticed on social media isn’t as hard as you might think. Discover how to make your business more visible on social media and why hiring a firm that specializes in internet marketing for small business can help.

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Internet marketing for small business

Improving Your Google Search Ranking

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Categories: Search Engine Optimization

Think about it: what is the purpose of Internet marketing for small business? Of course, the purpose of any marketing is to encourage prospective clients or customers to purchase your product or service. However, before you can make a sale from prospects on the Internet, you first have to attract them to your website.

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Internet marketing for small business

Internet Marketing For Small Business Strategies

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Categories: Internet Marketing

Let’s face it: for basically any industry these days, the Internet is the marketplace.  Internet marketing for small business is more crucial than ever, and it’s only going to continue to grow in importance.  While many small business owners understand that an online presence is important for growth, they don’t often see how it’s relevant to their business.  But in fact, no matter what your location or industry, an Internet presence can only be positive for your company.  Here are some Internet marketing strategies often overlooked by small businesses and the ways you can start utilizing them.

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Internet Marketing Strategies Quick Look: Social Media & Emails

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Categories: Social Media

Nothing has changed the nature of marketing in the last couple of decades quite like the explosion of the Internet. Physical marketing efforts like pamphlets and posters have all but disappeared, replaced by the cold efficiency of Internet strategies designed to reach incredible amounts of people at a fraction of the price. Two of the best ways to market your small business today are through social media and emails, and the following Internet marketing guide is designed to provide you a quick look at these different approaches so that you can decide for yourself how these strategies would work best for your business.

Social Media

Go outside, sit for a moment and take a close look at all the people you see. Odds are almost everyone you meet is on a device, whether it’s a smartphone or a tablet or some hybrid of the two. It’s pretty much a compulsion at this point, as if people wouldn’t know what to do with themselves if they didn’t have Internet access.

This is terrible news for the human race, but it’s great news for you and your business. Because of the prevalence of social media, it’s become just about the single most effective way to connect with people. At the very least, it’s the most effective way to bombard people with information. By having some social media presence, even if it’s a single Twitter or Facebook page, you’ve given yourself a chance to reach millions. Just think of a catchy or humorous way to sell your business, and you’re on the right track.

Emails

If social media is how people keep each other updated on their day-to-day personal lives, emails are how people keep each other updated on business. Gone are the days of letters; it’s just much simpler and faster to shoot an email. It’s also one of the best ways to keep people aware of your business. As long as you word the subject line cleverly enough to avoid the Spam folder, odds are that your email will get seen. As with social media posts, make the text catchy, and you’re all good—and considering it’s all free anyway, why not go all out?

Which Is Better?

Social media posts and mass emails are not mutually exclusive, and as such, there’s no right answer here. You can use both very easily, so why not do just that? In fact, when it comes to Internet marketing strategies for small businesses, it’s important to use both. Having witty or attractive social media posts will generate interest in your business and drive potential customers to you, but you need to have a way to keep them personally updated on the goings on at your firm. Emails are the best way to do that. In other words, having a strong social media presence will grow your email database, and having strong emails will boost your social media accounts. They really do work as a tandem, and if you’re going to market your business in today’s Internet age, you’ll need to be more than familiar with both.

If you have further questions on the topic, don’t hesitate to contact Standard Marketing. We have almost two decades of Internet marketing experience, and we can help guide your small business in the right direction today.