Company Activities

Vancouver Entrepreneur Podcast

Vancouver Entrepreneur PodcastKen Lapp’s Interview March 1, 2016 – The purpose of the Vancouverentrepreneur.ca podcast is to interview local entrepreneurs in the British Columbia business community and to provide their inspiration, ideas and information. We search and find out why there are so many entrepreneurs in Vancouver and what got them started, how they carry on in their daily lives and why they do what they do, where they live. Whether you live in British Columbia or just want to know what’s going on from afar, there is so much business going on in this city, these entrepreneurs are sure to have something for everyone. Robert Szmigiel has done 55 episodes on iTunes, and has 8,959 downloads. You can see more information on his website VancouverEntrepreneur.cahttp://vancouverentrepreneur.ca/

Listen to Ken Lapp’s interview here


Business In Vancouver Newspaper

Ken Lapp’s Article June 2, 2015 – Business in Vancouver is a successful business publication in Vancouver. They contacted Mr. Lapp about contributing a short piece to their “Ask the Experts” feature.

Click the image to read Ken Lapp’s article
BusinessInVancouver


Marketing Conference, The Art of Marketing

Internet Marketing Vancouver firm, Standard Marketing attends The Art of Marketing to see Seth Godin.

March 19, 2014 – Ken Lapp, President of Standard Marketing Ltd, attended a major marketing seminar in Vancouver “The Art of Marketing” and listened to speeches from industry leaders, such as Seth Godin and Keith Ferrazzi.


SEO Seminar, Burnaby Board of Trade

Internet Marketing Vancouver firm, Standard Marketing teaches effective Internet Marketing techniques at the Burnaby Board of Trade.

December 4, 2013 – Ken Lapp, President of Standard Marketing Ltd, delivers a one hour presentation to Board of Trade members entitled “Gaining Traffic and Getting Customers – Effective Internet Marketing” at the Best Western Plus Hotel, 419 North Road, from 8 am to 9:30 am. There will be time for Questions from the audience after. Muffins, pastries, coffee, tea provided.


The Gilbane Conference 2012 – Boston, Mass.
Standard Marketing learns more about internet marketing and SEO Vancouver at Gilbane.

November 27 – 29, 2012 – Ken Lapp, President of Standard Marketing Ltd, attended the Gilbane Conference on Internet Marketing. One of the main points they talked about was customizing the user experience across all of your media, for example, website, mobile website, social media, email. Internet Marketing thought leaders from across North America spoke on a variety of important topics, such as the changing patterns of how people are using the internet, and what they expect from a website these days.


Inbound Marketing Conference 2012 – Boston, Mass. An Internet Marketing Vancouver agency sharpens their skills at IMS-Bos in 2012.

October 23 – 24, 2012 – Ken attended the Inbound Marketing Conference. Among other topics they stressed the uses of ‘big data’ to personalize messages to your customers. The industry’s latest Inbound Marketing strategies were explained and demonstrated. Increasing traffic to your website, converting them to leads, and converting leads to customers were hot topics.


SEO Seminar – Arbutus Rotary Club Ken educates local business owners on the importance of SEO in Vancouver at the rotary SEO seminar.

October 12, 2012 – Ken gave an SEO Seminar at the Arbutus Rotary Club. You can see a video of the Seminar by going to the “SEO Seminar” page on this website.


SEO Seminar – Entrepreneurial Success Network Internet Marketing Vancouver firm, Standard Marketing brushes up on their entrepreneurial strategies at the ESN Trade Show of September in 2012.

September 24, 2012 – Ken attended the Entrepreneurial Success Network and heard various speakers offer their opinions and succesful strategies for growing your business.


HubSpot Inbound Marketing Summit 2011, Boston, Mass SEO Vancouver agency, Standard Marketing Ltd attends the 2011 HubSpot Inbound Marketing Summit.

September 14 – 15, 2011 – Ken attended the HubSpot Inbound Marketing Summit at the Sheraton Boston Hotel. This world class event included presentations by Guy Kawasaki, Dan Zarrella, Larry Augustin, Dharmesh Shah, Youngme Moon, Nick Saber, and 29 others. It was a great event with many inspiring and informative talks. One of the points they stressed is the importance of adding high quality content to your website on a regular basis.


SEO Seminar – Better Business Bureau Ken Lapp teaching internet marketing and the importance of SEO in Vancouver at a local seminar.

September 18, 2008 – Ken giving a seminar on Search Engine Optimization at the Vancouver office of the Better Business Bureau of the Lower Mainland. Please view our BBB company profile here.


Quoted in the Press SEO Vancouver firm, Standard Marketing learns how to profit from a rebrand in April 2008.

April 8 – 14, 2008 – Ken was quoted in a quarterly magazine insert of Business In Vancouver weekly newspaper, called “The Black Edition – Profitability” on the topic of Marketing and Branding. The article was called “Profiting From A Rebrand“, page 5.


Google AdWords Seminar Internet Marketing Vancouver company Standard Marketing improves their knowledge on PPC and SEO services at the AdWords seminar sponsored by Google.

July 16, 2007 – Ken attended the AdWords seminar sponsored by Google at the Delta Vancouver Airport Hotel. It was a well-rounded event covering all the basics as well as a number of specialty uses, news, and insights into receiving the highest Return On Investment for your Pay-Per-Click spend on Google.


A World First, Actually Standard Marketing just published an Internet Marketing Vancouver article for imbedding flash in your email.

February 2, 2001 – Our article “Flash Your Email” was published in the WebReference.com newsletter reaching 250,000 internet industry professionals, and also on the homepage of their website. It is still on their website at Flash Your Email on Webreference.com It’s a 2 page article. Our credits are at the bottom of page 2. We were the first to discover this technology and gave
it away to hundreds of inquirers free. Webreference.com is owned by Internet.com.