The Importance of Social Media

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Categories: Social Media

Years ago, it was hard to believe that social media would be such an important aspect in our everyday lives. From Facebook to Snapchat, social media trends come and go, but one thing about the online world is certain: social media is here to stay. Some users are especially loyal to social media sites because it helps them stay in touch with old friends—but social media has a place in our professional lives, too.

For many companies, social media is an essential tool for marketing, customer feedback and various day-to-day responsibilities. If you have doubts or have let your online presence fall to the backburner, here are our top reasons for using social media in your business.

Making Connections

The most important thing to remember about social media is that it’s social. If you update your status and do nothing else, chances are you won’t have a large online audience. The Internet is full of potential customers, business partners and friends—so make the most of it! Ask questions and respond to comments. Like pages and share links that your intended audience will find interesting. When you take the time to interact with people, they will notice—and they’ll stick around. Your friend list will be growing in no time!

Promoting Business

Perhaps the most obvious reason for using social media is that it’s an excellent marketing tool. Whether your business is just beginning or an already well-established company, social media can do wonders for online marketing. When you post to Facebook or Twitter, it has the potential to reach a wide audience. For instance, on Facebook, the most popular posts appear at the top of your friends’ newsfeeds—so be sure to use all your resources! On your personal account, invite friends to like your company’s page. Remind them to follow the Twitter and Google+ page, too.

Since social media sites are updated regularly, it is an easy way to keep friends and clients informed about your company. Once you get the hang of using social media sites to your advantage, it will become an irreplaceable part of your online presence.

Boost Search Engine Results

Nowadays, social media sites are typically the top results of a Google search. If your business is lacking a Facebook or Twitter, potential clients could be skipping over your website and onto a more accessible company. Most people only skim through the first page of results, and it is much easier to find information through a Facebook page than it is through a multitude of articles, reviews or other websites. The stronger your social media presence, the more likely it is that search engines will pick up on your company’s sites—and your clients will have a better understanding of your message.

At Standard Marketing, we are dedicated to improving your company’s social media presence. If you are in Vancouver and need assistance with your Internet marketing, contact us to learn more about our services. You can visit our website or call us at 604-722-9375. We can’t wait to get started!