Internet Marketing For Small / Medium-Sized Business
The best way to get large numbers of prospects to your website is to get top Google organic rankings for the right keywords.
The Secret Is To Specialize
The best way to get top Google organic rankings is to Specialize. That’s our secret sauce, our magic formula. We’re good at helping clients choose the Specialization that will make them the most money. We use Google’s numbers on how many people are searching for the different keyword phrases, to find the Specialization that will bring the most buyers to your website.
We Wrote The Book On It
Ken Lapp, President of Standard Marketing, recently published a book on Internet Marketing that was a Number One Best Seller in three different categories. Although the book is written for real estate agents, the principles on getting top Google rankings, and creating a website that will bring in new clients, are the same for any small / medium-sized business. Find out more about the book by visiting this page of our website.
Amazing But True
- The Top 3 –Hardly anybody goes to page 2 of Google search results anymore. Most people don’t even scroll down page one. 56% of people click ONLY the top 3 websites. This means you must be in one of the top 3 organic search results on Google to bring large numbers of prospects to your website.
- Responsive Mobile website – Google gives higher rankings if you have a good mobile website. More importantly, over 50% of searches are made from mobile devices like smart phones and tablets. You need a good mobile website for those people or they’ll leave instantly.
Our staff has worked in all kinds of Marketing and Advertising since 1971 in every type of industry for clients large and small, including the Hudson’s Bay Company, Army & Navy Department Stores, and Tourism BC. We look at your strengths, learn about your customers, and accomplish your goals. We’ve been specializing in high rankings on Google and building websites that sell since 1999. Contact us to discuss your website.
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Ken, You were both informative and inspiring to our team today. You have clearly mastered your chosen terrain of marketing in a very thorough and thoughtful way.
– Arden Henley, Principal, Canadian Programs, City University of Seattle